Association for development of alternative tourism Ljubojno – (ZRAT Ljubojno) is one of the most active NGOs in Prespa region. The members of the organization belong to different age categories which enables proper transfer of knowledge and skills from the elderly to the younger members. Various professional structures of the individuals within the organization enable corresponding use of their individual, personal and professional capacities in order to achieve organizational goals and objectives and to secure successful work of the organization.
During its existence ZRAT Ljubojno, had implemented numerous and significant activities and projects in the area of alternative tourism, employment, civil sector and protection and promotion of traditional cultural heritage. This way the organization succeeded to impose as serious organization that became recognizable not only among the local community but in the wider Prespa region and further as well.